MARKETING TO WOMEN

Is female marketing an American thing? There’s a LOT of information on the topic on American website, but it’s hard to find anything at all on European ones. Is this one of the areas where Europe is lagging behind? In that case, be prepared for the revolution to start overhere…
Sisteract will be present at the annual female marketing conference in Chicago next month and one look at the attendees list shows us that a lot US corporates apparently have a female marketing manager. When will we see the first one in the Netherlands?

This blog is about two subjects. First of all and most important, it’s about female marketing. In the US, many companies have found out that marketing to women requires a new approach; in Europe, companies are just starting to explore this field.
Wondering why marketing to women is important? Just check some of these fast facts:
- women account for 85% of all consumer purchases
- women represent the majority of the online market
- women process information and make purchasing decisions differently than men and often feel misunderstood by marketing campaigns. Check more fast facts here
Secondly, this blog is about the big changes taking place in the field of marketing; fragmentation of audiences, declining impact of traditional advertising, the rise of social networks and the new voice of the consumer.

At Sisteract, we combine these two challenges and try to find a new tone of voice that appeals to women and also taps into new ways of marketing - truly interactive marketing.

From now on, we will share our knowledge on these subjects in this blog and post interesting facts, book reviews, cases and everything related to marketing to women. Please feel free to respond - the subject usually leads to heated debates about gender differences, and we would love to host such discussions on our blog.

For all Dutch readers: sorry that this blog is in English. However, at this time, the entire discussion on female marketing is taking place in the English speaking world, so if we would post in Dutch we would be pretty lonely with our opinions… We have considered a bilingual version but time is limited and there are tons of new books and articles to explore, so writing in two languages is a guarantee for another blog started with good intentions but abandoned after a while.

Sisteract