Women and their purses
What’s a woman without her purse? Purses are among the top shopping items for women and it’s no surprise anymore to find women crying at a Louis Vuitton shop over a sold out limited-edition must-have bag.
Here’s a movie from someone who made a study of the contents of purses. Of course she found many, many ingredients, with an average of 66,7 (mine comes close to that…)
Virtually every woman carries a purse every day and women have an average of 2.4 purses (I must admit that I have many more…). Women carry around their entire life in their purse, it’s a home away from home. So if you want to be a part of women’s life, develop something that she will carry around in her purse!
Marianne van Leeuwen on May 27th 2008 in Female marketing, Marketing to women
