marketing to women conference
In about two weeks the first international mini congress about marketing to women will take place in The Netherlands: What women want .
International research shows that women are playing a more active role in society and buying decisions.
Meanwhile 80% of all buying decisions are made by women. More then 60% of all cars and computers are bought by women. Even with home improvement products women have the last word. (source: NAN magazine - spring 2008).
If this is true, does this have any consequences for marketing and communcations and how? What should we (men and women) know about women?
Location: de Balie, Amsterdam
Date: Thursday, June 12th 2008
Time: 14:30 - 18:00 hour
Marianne van Leeuwen on May 30th 2008 in Uncategorized
