M2W conference
Today was the first day of the M2W (marketing to women) conference in Chicago with more or less everyone working in the field present; that is a lot of American agencies and brands and 3 people from Europe, all from Amsterdam (2 from Bosley and me)… This shows again that the topic of female marketing is not on the European agenda yet.
What struck me was the fact that virtually all lectures where about the changes in the media landscape and the importance of digital media for female marketing. An important insight is that women are now digitally empowered. They are no longer overwhelmed by the amount of content on offer. They no longer need the big internet portals to help them lead the way on the internet, instead they visit hundreds of websites, including many niche sites. They are online for about 13 hours a week, which is really a lot compared to the 3 hours they reserve for magazines (according to Glam Media, an online publishing network targeting women with 64 million unique visitors). So women have shifted from the analog to the digital world, hurray! As a result, they can now decide what’s important to them, on her time and on her terms and brands can do no more than align themselves to that.
Marianne van Leeuwen on May 9th 2008 in Digital media, Female marketing, Marketing to women
