MARKETING TO WOMEN

Tons of facts and figures related to female marketing were presented the Marketing to women conference in Chicago.

Here’s a small selection:

• Women make more than 80% of all consumer related decisions
• Women account for 85% of all consumer purchases including everything from cars to health care
• Women represent the majority of the online market
• In the US, women control $7 trillion in consumer and business spending (from The power of the purse
• 30,7% of women outearn their husbands (Bureau of Labor Statistics and the US census)
• women owned businesses now employ more people in the US than the Fortune 500 companies combined
• women purchase 90% of beauty products, 94% of apparel, 89% of home products, 81% of gifts and 51% of consumer electronics
• in the US, women earn more bachelors degrees than men
• in the US women spend an average of 13 hours per week online against 3 hours on magazines and 3 hours on newspapers
• the amount of time women spend on portals has gone down from 42% to 29% as women have grown accustomed to the internet
• women are the number one driver of worldwide economic growth; in China alone, 1.5 billion women are expected to account for $516 billon in spending power by 2014

More facts at www.m2w.biz/fastfacts.html

It’s a shame that most data are American. As far as I know European data are hardly available so it’s about time to start researching these topics in Europe as well!