MARKETING TO WOMEN

   

Great interactive advertising idea

Nice idea on the Adage 3 min news: people could upload their photo’s and greetings for mothers day to www.kinemo.com for free, and they were then displayed for 5 seconds on a huge interactive billboard on Times Square. And, very clever: you could then create your personal postcard with a picture from your Times Square billboard, although this costs $69, a bit too much for a postcard…

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Marianne van Leeuwen on May 27th 2008 in Digital media

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