MARKETING TO WOMEN

   

Women on top

Topics related to women seem to be on the agenda everywhere. Today I read about the launch of a new series on Dutch television, covering three women who set up a consultancy, specializing in getting women in top career positions. The series are part of a campaign called ‘CEO becomes SHEO’ to counter negative stereotypes about working women (moms) and create more top positions for women.

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Marianne van Leeuwen on June 5th 2008 in News

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